Digital Marketing Strategist

I build content systems that generate revenue, grow communities, and make complex marketing feel simple.

For brands, teams, and partners.

Senior Content Specialist at Tread Athletics

When I joined Tread Athletics in May 2022, our content was strictly educational and fact-based—informative, but lacking personality.

I immediately shifted gears, integrating storytelling, behind-the-scenes moments, and compelling visuals. I strategically leveraged our coaching staff, managing multiple voices to align seamlessly with our brand and clearly showcase our services.

The results?

Instagram: Grew from 74,362 to 196,433 followers (+122,071)
YouTube: Grew from 25,687 to 208,428 subscribers (+182,741)
Twitter: Grew from 31,445 to 67,066 followers (+35,621)
Generated over 9,000 inquiries directly from social content and referrals.

(Me training a new employee & interns)

Featured Work

(Click the thumbnail to watch)

Above are videos I personally filmed and edited at Tread Athletics. My work involved capturing dynamic training sessions to showcase athlete transformations, coaching methods, and engaging behind-the-scenes interactions. I also produced and edited podcast-style content, capturing insightful conversations between our coaches and industry experts, and created engaging explainer videos to clearly showcase Tread’s services and impact.

I also took charge of ghostwriting social content for Tread’s coaching staff, specifically on Twitter (X). Rather than focusing solely on results, I emphasized their coaching processes, training methods, and personal philosophies—helping them build authentic relationships with our audience. This approach led to viral posts, including a single tweet that quickly reached over 3 million impressions, significantly expanding our reach and authority online.

(Click the Images above to see the tweet)